As a Marketing Communication Specialist at Jims Honey, you will play a pivotal role in building and maintaining relationships with internal and external parties while implementing creative marketing strategies. Your responsibilities will include:

1. Collaboration Planning and Execution:

– Develop and execute both internal and external collaboration strategies to enhance brand visibility and reach.

– Foster relationships with internal teams to ensure cohesive marketing efforts.

2. Brand Partnership Strategy:

– Plan and execute brand partnership strategies that align with company objectives and values.

– Identify and negotiate partnership opportunities to strengthen the brand’s market presence.

3. KOL Marketing Strategy:

– Develop and implement influencer marketing strategies in collaboration with Key Opinion Leaders (KOLs) to drive brand awareness and engagement.

– Maintain relationships with KOLs and ensure successful campaign execution.

4. Community Management:

– Plan and execute community management strategies to engage and grow our online and offline communities.

– Maintain strong relationships with community members and address their needs and concerns.

5. Relationship Maintenance:

– Cultivate and maintain relationships with brand partners, KOLs, and community members.

– Ensure open communication and collaboration to achieve mutual goals.

6. Offline Event Management:

– Arrange and execute offline events for KOLs and the community to foster brand loyalty and engagement.

– Oversee event logistics, ensuring a seamless experience for attendees.

7. Creative Collaboration:

– Collaborate with the creative team to brainstorm and develop fresh marketing ideas and campaign plans.

– Ensure the execution of creative marketing concepts that resonate with the target audience.

8. Brand Strategy Execution:

– Execute multiple brand strategies simultaneously, paying meticulous attention to detail and adhering to timelines.

– Monitor and analyze the performance of marketing initiatives and make data-driven adjustments as needed.

9. Creative Thinking and Problem Solving:

Demonstrate a high level of creative thinking and problem-solving abilities to address marketing challenges and develop innovative solutions.

Proactively identify opportunities for improvement and growth.

10. Partnership and KOL Strategy Development:

– Take ownership of partnership and KOL marketing strategies, continuously refining them based on industry trends and company goals.

– Identify new opportunities for collaboration and expansion.

11. Market Awareness:

– Stay updated on current fashion industry standards, social media trends, competitive landscape, and market trends.

– Use market insights to inform marketing strategies and campaign concepts.